Retention Overview

Live campaign health across all four tracking layers

0
Emails Sent
0%
Open Rate
0%
Click Rate
0
Follow-up Queue
0
Sessions Tracked
Activity Feed
—
No activity yet
Launch a campaign to begin
28-Day Engagement Heatmap
M
T
W
T
F
S
S
Less
More

Compose Campaign

All four tracking layers toggle-able per send

Campaign Setup
Tracking Layers
Click tracking — wrap links with redirect
UTM attribution cookies (90-day)
Session behavior — pages visited + time on site
Return visit detection cookie
AI Follow-up Previews
DAY 7 — NO RESPONSE
Click Generate to preview Day 7 copy…
DAY 14 — STILL NO RESPONSE
Day 14 follow-up copy…
Redirect schema: each tracked link becomes yourdomain.com/r?c=[campId]&e=[contactHash]&url=[dest] — on click, all four cookies are dropped before forwarding.

All Campaigns

Engagement rates and tracking status per campaign

NameSentOpensClicksRepliedFollow-upLayers ActiveStatus
No campaigns yet

Follow-up Queue

Non-responders auto-queued at Day 7 and Day 14

0
Day 7 Pending
0
Day 14 Pending
0
Follow-ups Sent
Pending
ContactCampaignSent OnFollow-up DayDueStatus
Queue empty

Sequence Rules

How the engine decides when and what to send — and which cookie signals inform each decision

Decision Timeline
D0
Initial email sent
Click tracking + cookies activated immediately
D1+
Click or open detected
Session cookie starts — pages and time begin logging
D7
Day 7 — no reply check
If se_replied absent → queue follow-up #1
D14
Day 14 — second check
If still no reply → queue follow-up #2, escalated tone
✓
Reply detected — sequence ends
Set se_replied=1 · remove from all queues
Cookie Decision Signals
se_click_[campId]
Clicked → engagement boost, follow-up tone softens
se_session_[id]
Pages array — pricing/demo = hot signal, escalate urgency
se_return_[id]
3+ return visits → shift tone to "ready to talk?"
utm_campaign
Last-touch attribution — attribute reply to correct campaign
se_unsub / se_replied
Suppression flags — immediately halt all follow-ups

Click Tracking

Every link click logged with contact, campaign, device, and UTM — cookie dropped on each event

0
Total Clicks
0
Unique Clickers
0%
Email CTR
—
Top Campaign
ContactCampaignDestinationTimestampDeviceUTM TagCookie
No clicks yet

Session Behavior

Pages visited, time on site, and scroll depth per contact — stored in se_session_* cookie

0
Sessions
0
Page Views
0s
Avg Time on Site
0
High-Intent Visits
Session Log
ContactPageDurationScrollIntentTime
No sessions yet
Page Visit Distribution
Intent Tiers
Hot/pricing · /demo · /checkout · /signup
Warm/features · /case-studies · /about
Cool/blog · /home · /resources

UTM Attribution

Last-touch attribution cookies set on every campaign click — utm_source / utm_campaign / utm_content

0
UTM Events
0
Unique Sources
0
Campaigns Tagged
UTM Event Log
ContactSourceCampaignMediumContentTime
No UTM events yet
Source Breakdown
Email campaigns
0
Direct / none
0
LinkedIn
0
Auto-set per send
utm_source=email
utm_medium=email
utm_campaign=[campaign_name]
utm_content=[contact_id]

Return Visits

Contacts who visited more than once — tracked via se_return_* cookie — highest buying intent signal

0
Return Visitors
0
Avg Visits
0
3+ Visits (Hot)
ContactCampaignTotal VisitsFirst VisitLast VisitSignalAction
No return visitors yet

Cookie Vault

All four tracking layers — inspectable, deletable, injectable

Click Cookies
0
se_click_*
Session Cookies
0
se_session_*
UTM Cookies
0
utm_*
Return Cookies
0
se_return_*
Stored Cookies
No Signal Engine cookies stored yet.
Inject / Test Cookie
Cookie Schema
se_click_[id] — email link clicked
se_session_[cid] — JSON {pages[], totalTime, lastPage}
utm_campaign / source — last-touch attribution
se_return_[cid] — visit count integer
se_replied / se_unsub — suppression flags
⚠ All cookies set SameSite=Lax · 90-day TTL. Add cookie consent + privacy policy per GDPR / CAN-SPAM before production.

Contact Profiles

Unified view across all four tracking layers per contact

EmailOpensClicksSessionsPages VisitedReturn VisitsUTM SourceIntentChurn Risk
No contacts yet

Analytics

Engagement funnel + data mining totals across all campaigns

Engagement Funnel
Data Mining Summary
Click events tracked
0
Session records
0
UTM events
0
Return visitors
0