📊 Live Revenue Metrics
🌀 Active Storm Pipeline
$284,500
Across 31 flagged properties
↑ 23% vs last storm event
📋 Insurance Claims In-Flight
18
$162K total claim value tracked
↑ 4 new this week
🔧 Crew Utilization
81%
4 of 5 crews deployed
↓ Crew 3 idle 3 days
⚡ Lead Response Score
C+
Avg 4.2hr response to storm leads
Industry top quartile: <45min
💰 Avg Job Value (30d)
$9,180
vs $11,400 market benchmark
↓ $2,220 pricing gap detected
🔄 Supplement Rate
34%
Of insurance jobs get supplemented
Industry avg: 28% — you're above
🌀 Storm Lead Pipeline — Real Time
Updated 4 min ago
StageLeadsValueVelocity
🔥 First Contact — 24hr Window
14
$127K
⚡ Estimate Sent — Awaiting Sign
8
$89K
📋 Adjuster Scheduled
5
$46K
🔵 Pre-Approval Pending
4
$38K
✅ Closed — Scheduled
9
$82K
Pipeline close probability (14d)
$178K forecasted
📋 Insurance Claim Tracker
Initial Claim Filed
7
$63K
Adjuster Visit Done
5
$44K
Scope Review / Supplement
3
$29K
Approved — ACV Issued
2
$18K
RCV — Job Complete
1
$8K
⚠️ SUPPLEMENT ALERT
3 claims show scope gaps vs actual damage. Estimated $14K left on table if not supplemented.
🌦️ 7-Day Demand Radar — Your Market
Combines local weather forecast + historical damage patterns + SE_Watch property flags
Today
PEAK
Fri
HIGH
Sat
MED
Sun
LOW
Mon
LOW
Tue
HIGH
Wed
MED
📌 SE Recommendation: Deploy canvass crew TODAY and Friday AM before next storm cycle. Competitor activity in your zip codes spikes 3–4x within 48hr of events.
🔧 Crew Utilization Breakdown
Crew Alpha
95%
Crew Bravo
88%
Crew Charlie
28%
Crew Delta
76%
Crew Echo
82%
🚨 Crew Charlie Alert: 3 consecutive idle days. $4,800 daily revenue gap. SE recommends reassigning to canvassing or storm follow-up calls.
🔴 Revenue Leakage Engine — Roofing-Specific
Active Leakage Patterns Detected
$74,200 / year identifiedStorm Lead Response Latency
Your average first-contact time after a storm event is 4.2 hours. Research shows close rates drop 83% after 2 hours. Leads that contact 3+ contractors drop you from consideration automatically.
$31K
/year
Supplement Non-Filing on Insurance Jobs
2 of your last 8 insurance jobs show O&P line items missing from estimates. Industry standard is to include overhead & profit on all insurance replacements — you left $8,200 in approved funds unclaimed.
$22K
/year est.
Pricing Below Market on Ridge / Decking Add-ons
Your ridge cap and decking upgrade pricing is 18% below your closest 3 competitors in this zip. Customers rarely shop add-on line items — you're discounting where you don't need to.
$14K
/year est.
Zero Repeat-Purchase Follow-Up Program
Roofing customers replace roofs every 15–25 years but may need gutters, skylights, attic insulation, or refer neighbors within 12 months. No structured referral or add-on outreach detected post-job.
$7,200
/year est.
💰 Market Pricing Benchmarks — Your Zip
Based on 340+ roofing jobs tracked in your metro market
3-Tab Full Replace (2,000 sq ft)
Market: $8,400–$10,200
$8,100
↓ UnderArchitectural Shingle (2,000 sq ft)
Market: $11,200–$13,800
$12,400
✓ AlignedMetal Roof (standing seam)
Market: $24,000–$31,000
$21,500
↓ UnderPartial Repair (storm damage)
Market: $1,800–$3,400
$2,900
✓ AlignedGutter Install (150 lin ft)
Market: $1,200–$1,800
$980
↓ Under📡 SE_Watch — Active Property Signals
4847 Fieldstone Dr — 2.1" hail confirmed, 18yr old roof, not yet contacted
97
Magnolia Park HOA (14 units) — storm damage, property manager hasn't called yet
94
312 Tanner Rd — permit pulled for reroof, competitor quote rejected (public record)
88
9 Clearwater Cove — roof age 22 years, home listed for sale (disclosure risk)
74
Stonecrest subdivision (23 homes) — 2019 build, first major hail event since install
71